BRANDS exist purely in the mind.
Brand images are emotional responses to external stimuli that happen at the neuronal level.
Emotions and memories share the same neuronal network so it's no surprise that the two are closely linked.
THIS IS WHERE WE WORK
If you want your brand to mean something special to customers you need to understand what goes on right here.
And that's what we specialise in.
No one else does what we do: to prove it just go ahead and ask them... and then ask us.
IF THE emotional leverage of your brand isn’t being measured then, by default, it's not being managed.
While everyone agrees that customers don’t decide between healthcare brands on purely rational bases,
no one has come close to properly understanding how to leverage the power of emotion... until now.
Our proprietary tool, Emotional Dynamics, can fix that, for any healthcare brand, in any category.
THIS IS WHAT WE DO
Emotional Dynamics is the only tool that deconstructs the emotional relationships that customers have
with healthcare brands to:
• Identify and measure the emotions that drive brand preference
• Benchmark emotional brand strengths and weaknesses against competitors
• Correlate emotional factors with customer behaviours
• Pinpoint which emotions have leverage to trigger greater brand preference
THIS IS THE KIND OF COMPANY WE KEEP
WE'VE spent our entire careers working on major brand launches, re-launches and all manner of
branding-related assignments for many of the world's leading healthcare companies.
In that that time almost every single client has expressed the same desire... for their brands and brand communications to 'be more emotional', even though there was no real understanding of how to properly achieve that.
That's why we've invested our time and resource into developing our unique EMOTIONAL DYNAMICS tool.
Whether you're a healthcare company or an agency, you could discover the difference we could make to your brand in the time it takes to share a coffee.
Just call Peter Hudspeth on +44 (0)7748 184 119 or email him at to arrange a short meeting.
And we'll happily bring along the biscuits.
AND THIS IS WHERE YOU GET IN TOUCH
Daniels Hudspeth Ltd | 18 Woodridings Avenue
Hatch End | Pinner HA5 4NQ | United Kingdom
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