Capabilities
WHEN you consider our extensive cumulative expertise, there isn’t much we haven’t done. So if you’re seeking advice on how to take your brand to the next level, we certainly have the know-how you need.
Advertising:
• Digital
• Outdoor
• Press
• Radio
• TV
Branding:
• Brand architecture
• Brand audit
• Brand development
• Brand identity
• Brand manuals
• Brand modeling
• Brand planning
• Brand positioning
• Brand strategy
• Emotional branding
Collateral materials:
• Detail aids
• Direct mail
• Dosage cards
• Drop cards
• Formulary packs
• Giveaways
• HCP materials
• In-pack leaflets
• Leavepieces
• Monographs
• Objection handlers
• POS materials
• Posters
• PowerPoint presentations
• Promotional brochures
• Representative materials
Communication strategy development:
• Communication planning
• Stakeholder mapping and needs analysis
• Key message development
Conferences and exhibitions:
• Conference materials
• Booth design
• Conference themes
• Exhibition panels
• Visitor interaction initiatives
Consumer campaigns:
• DTC
• DTP
• OTC
Creative services:
• 3D visualisation
• Art direction
• Artwork production
• Colour psychology
• Concept development
• Corporate identity
• Copywriting
• Creative direction
• Design
• Graphic design
• Illustration
• Image research
• Innovative solutions
• Integrated promotional campaigns
• Logo design
• Medical writing
• Name creation
• Packaging design
• Photography
• Typography
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CRM:
• Database marketing
• Direct mail
• Incentive schemes
• Loyalty programmes
• Segmentation and targeting
Digital:
• Analytics
• Augmented reality
• Closed loop marketing (CLM)
• Conversion rate optimisation (CRO)
• Content creation
• Digital strategy
• Digital training
• eRM
• Gameification
• Interactive kiosks
• Interactive strategy
• Mobile – applications and SMS
• mHealth
• Online media
• Search engine marketing (SEM)
• Search engine optimisation (SEO)
• Social media
• Tablet PC and iPad
• Website design, build and development
Global and International:
• Global brand development
• Network optimisation
Internal communication campaigns:
• In-house awareness campaigns
• Sales-force motivation campaigns
Marketing:
• DTC/DTP marketing and communications
• Integrated marketing
• Market access
• New product development (NPD)
Market research:
• Concept testing
• Focus groups
• Message testing
• Projective techniques
• Qualitative research
• Questionnaire development
Medical education:
• HCP education
• Market conditioning
• Patient education
• Physician education
Project management:
• Account management
• Budget control
• Materials planning
• Project planning
Strategic services:
• Strategic consulting
• Strategic development
• Strategic planning
Video production:
• 3D animation
• Demonstration
• Educational
• Promotional
Workshops:
• Branding
• Creative
• Training