Capabilities

WHEN you consider our extensive cumulative expertise, there isn’t much we haven’t done. So if you’re seeking advice on how to take your brand to the next level, we certainly have the know-how you need.

Advertising:

Digital
Outdoor
Press
Radio
TV

Branding:
Brand architecture
Brand audit

• Brand development

Brand identity
Brand manuals
Brand modeling
Brand planning
Brand positioning
Brand strategy
Emotional branding

Collateral materials:
Detail aids
Direct mail
Dosage cards
Drop cards
Formulary packs
Giveaways
HCP materials
In-pack leaflets
Leavepieces
Monographs
Objection handlers
POS materials
Posters
PowerPoint presentations
Promotional brochures
Representative materials

Communication strategy development:
Communication planning
Stakeholder mapping and needs analysis
Key message development

Conferences and exhibitions:
Conference materials
Booth design
Conference themes
Exhibition panels
Visitor interaction initiatives

Consumer campaigns:
DTC
DTP
OTC

Creative services:
3D visualisation
Art direction
Artwork production
Colour psychology

• Concept development

Corporate identity
Copywriting
Creative direction
Design
Graphic design
Illustration
Image research
Innovative solutions
Integrated promotional campaigns
Logo design
Medical writing
Name creation
Packaging design
Photography

• Typography

 

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CRM:

Database marketing
Direct mail
Incentive schemes
Loyalty programmes
Segmentation and targeting

Digital:
Analytics
Augmented reality
Closed loop marketing (CLM)
Conversion rate optimisation (CRO)
Content creation
Digital strategy
Digital training
eRM
Gameification
Interactive kiosks
Interactive strategy
Mobile – applications and SMS

mHealth

Online media
Search engine marketing (SEM)
Search engine optimisation (SEO)
Social media
Tablet PC and iPad
Website design, build and development

Global and International:
Global brand development
Network optimisation

Internal communication campaigns:
In-house awareness campaigns
Sales-force motivation campaigns

Marketing:
DTC/DTP marketing and communications
Integrated marketing
Market access
New product development (NPD)

Market research:
Concept testing
Focus groups
Message testing
Projective techniques
Qualitative research

• Questionnaire development

Medical education:
HCP education
Market conditioning
Patient education
Physician education

Project management:
Account management
Budget control
Materials planning
Project planning

Strategic services:
Strategic consulting
Strategic development
Strategic planning

Video production:
3D animation
Demonstration
Educational
Promotional

Workshops:
Branding

• Creative

Training