Capabilities

WHEN you consider our extensive cumulative expertise, there isn’t much we haven’t done. So if you’re seeking advice on how to take your brand to the next level, we certainly have the know-how you need.

Advertising:

• Digital
• Outdoor
• Press
• Radio
• TV

Branding:
• Brand architecture
• Brand audit

• Brand development

• Brand identity
• Brand manuals
• Brand modeling
• Brand planning
• Brand positioning
• Brand strategy
• Emotional branding

Collateral materials:
• Detail aids
• Direct mail
• Dosage cards
• Drop cards
• Formulary packs
• Giveaways
• HCP materials
• In-pack leaflets
• Leavepieces
• Monographs
• Objection handlers
• POS materials
• Posters
• PowerPoint presentations
• Promotional brochures
• Representative materials

Communication strategy development:
• Communication planning
• Stakeholder mapping and needs analysis
• Key message development

Conferences and exhibitions:
• Conference materials
• Booth design
• Conference themes
• Exhibition panels
• Visitor interaction initiatives

Consumer campaigns:
• DTC
• DTP
• OTC

Creative services:
• 3D visualisation
• Art direction
• Artwork production
• Colour psychology

• Concept development

• Corporate identity
• Copywriting
• Creative direction
• Design
• Graphic design
• Illustration
• Image research
• Innovative solutions
• Integrated promotional campaigns
• Logo design
• Medical writing
• Name creation
• Packaging design
• Photography

• Typography

CRM:

• Database marketing
• Direct mail
• Incentive schemes
• Loyalty programmes
• Segmentation and targeting

Digital:
• Analytics
• Augmented reality
• Closed loop marketing (CLM)
• Conversion rate optimisation (CRO)
• Content creation
• Digital strategy
• Digital training
• eRM
• Gameification
• Interactive kiosks
• Interactive strategy
• Mobile – applications and SMS

• mHealth

• Online media
• Search engine marketing (SEM)
• Search engine optimisation (SEO)
• Social media
• Tablet PC and iPad
• Website design, build and development

Global and International:
• Global brand development
• Network optimisation

Internal communication campaigns:
• In-house awareness campaigns
• Sales-force motivation campaigns

Marketing:
• DTC/DTP marketing and communications
• Integrated marketing
• Market access
• New product development (NPD)

Market research:
• Concept testing
• Focus groups
• Message testing
• Projective techniques
• Qualitative research

• Questionnaire development

Medical education:
• HCP education
• Market conditioning
• Patient education
• Physician education

Project management:
• Account management
• Budget control
• Materials planning
• Project planning

Strategic services:
• Strategic consulting
• Strategic development
• Strategic planning

Video production:
• 3D animation
• Demonstration
• Educational
• Promotional

Workshops:
• Branding

• Creative

• Training